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One of the first and most difficult decisions every new creator makes is setting their subscription price. It seems like a simple number, but that number dictates your entire business model. Set it too high, and you might scare away potential subscribers before they even see your content. Set it too low, and you might attract "time wasters" who demand the world for pennies, leaving you burned out and underpaid.
The truth about OnlyFans is that your subscription price is often just the entry fee. For many of the top 1% of creators, the subscription revenue is actually the smallest part of their income pie—the real money comes from backend sales like Pay-Per-View (PPV) messages, tips, and custom requests.
In this guide, we will break down the three main pricing architectures used by successful creators, the psychology behind "discounts," and how to mathematically determine which price point will make you the most money in the long run.
This is the most common strategy for creators who are just starting out or those who have a massive social media following on platforms like TikTok or Twitter.
A low price (typically $5 to $10) puts your page in the "impulse buy" category. When a potential fan is scrolling through OnlyFinds or Twitter and sees your teaser photo, a $5 price tag doesn't require them to check their bank account. It is the price of a coffee. They subscribe without overthinking it.
Best For: Creators who post daily, enjoy chatting/selling in DMs, or have viral traffic sources.
For more on how to monetize these fans once they are inside, read our PPV pricing guide.
This strategy is often used by niche creators (cosplay, fetish, specific kinks) or creators who want a more relaxed workload.
A higher price signals higher value. When a fan sees a $25 subscription fee, they assume they are getting "full access." They expect high-definition content, full nudity in the feed, and perhaps less aggressive upselling in the DMs.
Best For: Niche creators, creators who hate "selling" in DMs, or those with a very loyal existing fanbase.
Curious what realistic numbers look like for these tiers? Check our earnings breakdown.
Many top creators run two accounts simultaneously: a Free OnlyFans page and a VIP Paid page.
The free page acts as a wide net. You allow anyone to follow for free, which can quickly build a following of 10,000+ users. However, the free page is heavily restricted. Most photos are blurred or locked. The goal of the free page is solely to act as a marketing funnel to upsell users to the VIP Paid page or to sell individual PPV clips to people who refuse to subscribe.
Here is a secret that almost all top agencies use: Never set your price at the price you actually want.
If you want to earn $10/month, do not set your price at $10. Set your price at $20, and run a permanent "Limited Time 50% Off" promotion.
You are not married to your price. You can change it, but you must be careful.
If you have too many subscribers to handle and you are overwhelmed with messages, it is time to raise your price. OnlyFans allows you to raise the price for new subscribers while keeping existing subscribers at the old rate. Do this. It rewards your loyal early fans and creates a sense of exclusivity. Warning: If you force a price increase on existing fans, they have to manually opt-in to the new price. Most will not bother, and you will lose 50-80% of your subscribers overnight.
If your growth has stalled, try running a promotional campaign first before permanently lowering your price. Use the "First Month Discount" feature to let new people in for $3 or $5. If your content is good, they will stay and pay the full price next month.
Ultimately, the price you charge must match the value you provide. If you charge $20, you need to post high-quality content daily. If you charge $5, you can be a bit more casual, but you need to be active.
Before you set your price, look at your content plan. Are you posting professional sets? Are you offering full nudity? If you aren't sure what you should be posting to justify your price, read our content ideas guide.
There is no "perfect" price, but there is a perfect price for you.
Quick Recap:
And remember, as your income grows, your financial complexity grows. Make sure you are keeping track of your earnings for tax season. Check our taxes guide to make sure you keep what you earn.
Looking for creators within your budget? OnlyFinds allows you to search OnlyFans profiles by price range, helping you find the best value creators on the platform whether you are looking for free trials or premium VIP experiences.