PPV (Pay Per View) content is often where the real money is on OnlyFans.
While subscriptions provide recurring revenue, PPV sales can multiply your earnings dramatically. Top creators generate more from PPV than subscriptions.
But pricing PPV wrong leaves money on the table. Too high and nobody buys. Too low and you undervalue your work.
This guide covers how to price PPV content effectively, common mistakes, and strategies to maximize your PPV revenue.
Understanding PPV on OnlyFans
How Pay Per View content works.
What Is PPV?
PPV (Pay Per View) is content sold separately from your subscription. Subscribers pay an additional fee to access specific content.
PPV types:
- Locked posts on your feed
- Content sent via DM
- Mass messages to all subscribers
Why PPV Matters
PPV is often the largest revenue source for successful creators.
Subscription revenue: Fixed monthly amount times number of subscribers.
PPV revenue: Unlimited potential based on content value and sales volume.
A creator with 100 subscribers at $10 per month earns $800 (after 20% fee). But selling PPV to those same subscribers can easily double or triple that number.
PPV vs Subscription Strategy
Your subscription price affects PPV strategy:
High subscription price: Subscribers expect more included content. PPV should be truly premium.
Low subscription price: More room for PPV. Subscribers pay less upfront, more for extras.
Free accounts: PPV and tips are the only revenue sources. Every piece of good content is potentially PPV.
PPV Pricing Ranges
Typical pricing across content types.
Photo Sets
Typical range: $5 to $25
Factors affecting price:
- Number of photos (more photos = higher price)
- Exclusivity of content
- Quality and production value
- How explicit compared to free content
Examples:
- 5 photos, casual: $5 to $8
- 10 photos, themed shoot: $10 to $15
- 20+ photos, exclusive set: $15 to $25
Short Videos (Under 5 Minutes)
Typical range: $10 to $30
Factors affecting price:
- Length (longer = higher price)
- Content type and exclusivity
- Production quality
- Explicit level vs free content
Examples:
- 1 to 2 minute casual video: $8 to $12
- 3 to 5 minute produced video: $15 to $25
- Highly exclusive short video: $25 to $35
Longer Videos (5 to 15 Minutes)
Typical range: $20 to $50
Factors affecting price:
- Length and quality
- Content complexity
- Exclusivity
- Production effort
Examples:
- 5 to 7 minute video: $20 to $30
- 10 to 15 minute video: $30 to $50
- Premium long-form content: $40 to $60+
Extended Videos (15+ Minutes)
Typical range: $40 to $100+
Longer content commands premium prices. These are event purchases, not everyday sales.
Custom Content
Typical range: $50 to $200+
Custom content is personalized for individual subscribers.
Factors affecting price:
- Complexity of request
- Time required
- Specificity of customization
- Your comfort level with the request
Examples:
- Simple custom request: $50 to $75
- Moderate complexity: $75 to $150
- Highly specific or time-intensive: $150 to $300+
Pricing Strategy Approaches
Different ways to approach pricing.
Value-Based Pricing
Price based on perceived value to subscribers.
Consider:
- How exclusive is this content?
- What would subscribers pay for this?
- What makes this worth more than free content?
This approach maximizes revenue from high-value content.
Cost-Plus Pricing
Price based on time and effort invested.
Calculate:
- Time to create the content
- Your desired hourly rate
- Additional costs (outfits, props, etc.)
Ensures you are compensated for your work.
Competition-Based Pricing
Price based on what similar creators charge.
Research:
- Subscribe to competitors
- Note their PPV pricing
- Position relative to their pricing
Useful for understanding market rates.
Testing and Adjusting
The best approach: start somewhere and adjust based on results.
Track:
- Sales rates at different price points
- Which content types sell best
- What price points your audience accepts
Let data guide your pricing over time.
Maximizing PPV Sales
Strategies to increase PPV revenue.
Teasing Effectively
Show enough to create interest without giving away the content.
Effective teasers:
- Cropped or partially hidden images
- Short clips from longer videos
- Descriptions that build curiosity
- Previews with the best parts hidden
Poor teasers:
- Showing too much (why pay?)
- Showing too little (no interest generated)
- Misleading previews
Creating Urgency
Limited availability increases sales.
Urgency tactics:
- Limited time offers
- "Only available this week"
- Flash sales
- First X buyers get discount
Building Anticipation
Announce content before releasing.
Example sequence:
- Hint about upcoming content
- Share teaser photos
- Announce release date
- Release with limited time price
Subscribers who are excited buy faster.
Personalizing Offers
Custom messages sell better than mass blasts.
Personalization tactics:
- Use subscriber names
- Reference their interests
- Send to targeted groups, not everyone
- Follow up with interested non-buyers
Bundling Content
Combine multiple pieces for better value.
Bundle examples:
- Photo set + video together
- Multiple related sets at discount
- "Best of" collections
Bundles increase average purchase size.
Common PPV Pricing Mistakes
Errors that hurt your revenue.
Pricing Too Low
Underpricing hurts in multiple ways:
- Less revenue per sale
- Can seem low quality
- Hard to raise prices later
- Undervalues your work
If your PPV sells out instantly every time, your prices are probably too low.
Pricing Too High
Overpricing limits sales:
- Fewer purchases
- Subscribers feel unable to afford
- Content sits unsold
If nothing sells, prices may be too high for your audience.
Inconsistent Pricing
Random pricing confuses subscribers:
- Similar content at wildly different prices
- No clear value logic
- Subscribers do not know what to expect
Develop pricing tiers that make sense.
No Free Content
If everything costs extra, subscribers feel nickel-and-dimed:
- Some content should be included
- PPV should feel special, not constant
- Balance subscription value with PPV opportunities
Ignoring Feedback
Subscribers tell you what they will pay:
- Notice what sells and what does not
- Ask for feedback on pricing
- Adjust based on actual purchasing behavior
PPV Messaging Strategy
How you present PPV matters.
Mass Messages vs Personal DMs
Mass messages:
- Reach all subscribers at once
- Less personal feel
- Lower conversion rate
- Good for major releases
Personal DMs:
- Higher conversion rate
- More time consuming
- Feels exclusive
- Good for custom offers
Writing Effective PPV Messages
Your message affects whether subscribers buy.
Effective elements:
- Clear description of what they get
- Teaser image or preview
- Price stated clearly
- Call to action
Example:
"Hey! Just finished this new 10 minute video I think you will love. Here is a little preview... unlock for $25 and it is all yours."
Timing PPV Sends
When you send affects response:
- Evening and weekend hours often perform better
- Avoid sending too frequently
- Space out major PPV releases
Following Up
Non-buyers sometimes need a nudge:
- Follow up on unopened messages
- Offer limited discounts to interested non-buyers
- Do not be pushy, but one reminder is acceptable
PPV for Different Account Types
Strategy varies by account structure.
Free Accounts
PPV is your main revenue. Strategy considerations:
- Higher volume of PPV needed
- Price points may need to be lower
- Subscription is free so PPV must be compelling
- Building trust before selling is important
Low-Price Subscriptions ($3 to $10)
Balance subscription value with PPV opportunity:
- Some good content in subscription
- Premium content as PPV
- Moderate pricing on PPV
Higher-Price Subscriptions ($15+)
Subscribers expect more included:
- More content in subscription
- PPV for truly exclusive content
- Premium pricing on PPV
- Less frequent PPV sends
Tracking PPV Performance
Measure to improve.
Metrics to Track
Conversion rate: What percentage of subscribers buy each PPV?
Revenue per subscriber: Total PPV revenue divided by subscriber count.
Content type performance: Which content types sell best?
Price point testing: How do different prices affect sales?
Improving Over Time
Use data to refine strategy:
- Double down on what sells
- Reduce what does not convert
- Test price variations
- Experiment with messaging
Summary
Typical PPV pricing:
- Photo sets: $5 to $25
- Short videos: $10 to $30
- Longer videos: $20 to $50+
- Custom content: $50 to $200+
Maximizing sales:
- Tease effectively without giving away content
- Create urgency with limited availability
- Build anticipation before releases
- Personalize messages when possible
- Bundle for higher purchase value
Avoid:
- Pricing too low (leaves money on table)
- Pricing too high (nobody buys)
- Inconsistent pricing
- Making everything PPV
- Ignoring what actually sells
Key insight: PPV often generates more revenue than subscriptions. Invest time in your PPV strategy.
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