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Your welcome message is your first direct communication with a new subscriber.
They just paid to access your content. Now what? A great welcome message makes them feel valued, sets expectations, and can even generate immediate revenue.
This guide covers how to write effective welcome messages, examples for different approaches, and common mistakes to avoid.
Understanding the impact.
Your welcome message is often the first DM a subscriber receives from you. It sets the tone for your relationship.
Tell subscribers what they can expect:
A good welcome message can:
Subscribers who feel welcomed and engaged are more likely to:
What to include in your message.
Start with a warm, personal greeting.
Examples:
Thank them for subscribing.
Examples:
Briefly introduce yourself or your content.
Examples:
Remind them of the value.
Examples:
Encourage interaction.
Examples:
Point to specific actions.
Examples:
Sample messages for different approaches.
Short and welcoming without being overwhelming.
Example: "Hey! Thanks so much for subscribing! I am so happy to have you here. I post new content daily and love chatting with my subscribers. Feel free to message me anytime. Enjoy!"
Builds connection and invites conversation.
Example: "Welcome! Thank you so much for joining my page. I really appreciate your support. I love getting to know my subscribers, so feel free to say hi and tell me a bit about yourself. I post regularly and always reply to messages. Looking forward to chatting with you!"
Emphasizes what they will receive.
Example: "Thanks for subscribing! Here is what you can expect: daily photos, weekly videos, and exclusive content you will not find anywhere else. Make sure to check out my posts and let me know what you enjoy most. Enjoy the show!"
Mentions additional content opportunities.
Example: "Hey! Welcome to my page! I am so glad you are here. You now have access to all my feed content. I also offer custom content and special PPV for my subscribers. Let me know if you are interested in anything specific. Enjoy!"
Asks a question to start conversation.
Example: "Thank you for subscribing! I am so excited to have you here. I would love to know more about you. What made you subscribe? What kind of content do you enjoy most? Message me and let us chat!"
For creators who prefer minimal messaging.
Example: "Welcome! Thanks for subscribing. Enjoy my content and feel free to message me. See you around!"
Best practices for effectiveness.
Your welcome message should sound like you, not a corporate template.
Avoid: Overly formal language that does not match your personality.
Do: Write how you would actually talk to someone.
First messages should not be essays.
Recommended length: 50 to 150 words for welcome messages.
Be welcoming without promising more than you deliver.
Good: "Feel free to message me" Potentially problematic: "I will respond to every message within an hour"
Give them something to do, but do not be pushy.
Soft: "Check out my posts when you get a chance" Pushy: "Buy my PPV now for a special price"
Let them know what to expect from you.
Personalization increases engagement.
OnlyFans auto-messages may allow using subscriber names. Check current features.
Setting up automatic welcome messages.
OnlyFans allows setting up automatic welcome messages.
How to set up:
Good for:
Consider manual for:
Some creators:
What to avoid.
Long messages get skimmed or ignored. Keep it concise.
Immediately pushing PPV or customs feels transactional.
Bad: "Buy my PPV collection for 50% off!" Better: "Feel free to check out my exclusive content"
Generic messages that could be from anyone.
Bad: "Thanks for subscribing. Content is posted regularly." Better: "Hey! Thanks for joining. I am so happy you are here!"
Do not promise what you cannot deliver.
Bad: "I reply to every message within minutes!" Reality: You probably cannot maintain that.
Cold, businesslike messages do not build connection.
Demanding responses or actions can feel pushy.
Bad: "Tell me your name, age, and what you are looking for." Better: "Feel free to message me anytime."
Beyond the initial welcome.
If no response to welcome message:
Example: "Hey! Just wanted to make sure you saw my message. Enjoying the content so far? Let me know if you have any questions!"
Check in with new subscribers:
Example: "Hey! You have been here for a week now. How are you liking things? Anything you would like to see more of?"
Based on their engagement:
If they have liked posts: "I noticed you liked [post]. Want to see more content like that?"
If they have not engaged: "Hey! Have not heard from you. Everything okay? Let me know what you think of my content."
Optimize your welcome message over time.
Note which welcome messages get replies.
Try different approaches:
Ask established subscribers what they thought of your welcome message when they joined.
Update your welcome message based on what works. Your first version is rarely your best.
Essential elements:
Best practices:
Avoid:
Remember: Your welcome message sets the tone for the subscriber relationship. Make new fans feel valued from the start.
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