onlyfans statisticsonlyfans dataonlyfans 2025creator economyonlyfans revenueonlyfans by countryonlyfans spending
OnlyFans by the Numbers: Who's Spending the Most in 2025? (Global Data Breakdown)
·12 min read
OnlyFans hit $7.2 billion in revenue this year. That's not a typo—billion with a B.
But here's what most people miss: that money isn't spread evenly across the globe. Some countries spend like it's going out of style. Others are just getting started. And knowing where the money actually flows? That's insider knowledge most creators never think about.
We dug into the data—search trends, revenue modeling, spending patterns across 180+ countries and 100 major cities—to show you exactly where OnlyFans fans are opening their wallets in 2025.
Whether you're a creator thinking about which markets to target, or just curious about the global state of the platform, this breakdown has answers.
Let's get into it.
OnlyFans revenue grew from $6.6 billion (2024) to $7.2 billion (2025)—a solid 9% increase. But the interesting story isn't the total. It's where that growth is coming from.
The Established Markets (US, UK, Australia): These are the heavy hitters. They generate the most total revenue, but growth has slowed to 1-2% annually. The market is mature. Everyone who's going to discover OnlyFans probably already has.
The Growth Markets (Southern Europe, Latin America, Middle East): This is where the action is. Countries like Italy, Spain, Mexico, and Saudi Arabia are seeing 20-50% year-over-year growth. These markets are earlier in the adoption curve—and spending is accelerating fast.
The Frontier Markets (Africa, South Asia, Southeast Asia): Small numbers today, but explosive growth percentages. When mobile internet reaches new populations, OnlyFans adoption follows almost immediately.
| Rank | Country | Total Spend | YoY Growth |
|---|---|---|---|
| 1 | United States | $2.64 billion | +2% |
| 2 | United Kingdom | $531 million | +2% |
| 3 | Canada | $355 million | +5% |
| 4 | Italy | $355 million | +24% |
| 5 | Mexico | $291 million | +19% |
| 6 | France | $237 million | +19% |
| 7 | Australia | $237 million | -1% |
| 8 | Germany | $237 million | +17% |
The takeaway: The US dominates with $2.6 billion—more than the next five countries combined. But look at that growth column. Italy (+24%), Spain (+26%), and Mexico (+19%) are where momentum is building. These aren't small markets anymore. Italy now matches Canada in total spend.
Total spending tells you about market size. Per capita spending tells you about market intensity—how much the average person actually spends.
| Rank | Country | Spend per 10K People | YoY Growth |
|---|---|---|---|
| 1 | Finland | $127,423 | +19% |
| 2 | Canada | $88,711 | +5% |
| 3 | Australia | $88,601 | -1% |
| 4 | United Kingdom | $78,478 | +2% |
| 5 | United States | $77,334 | +2% |
| 6 | Ireland | $74,952 | +11% |
| 7 | Slovenia |
Finland is the surprise leader. With $127K spend per 10,000 residents, Finnish users spend nearly 65% more per person than Americans. Cold winters? Long nights? Whatever the reason, Finland takes the crown for OnlyFans intensity.
The Nordic and Central European countries punch well above their weight. Slovenia, Austria, and Switzerland all make the top 10 despite relatively small populations.
These markets are exploding. High percentage growth usually means the market is early-stage but adoption is accelerating rapidly.
| Rank | Country | 2025 Spend/10K | YoY Growth |
|---|---|---|---|
| 1 | Eswatini | $776 | +783% |
| 2 | Burkina Faso | $105 | +446% |
| 3 | Burundi | $45 | +314% |
| 4 | Timor-Leste | $291 | +302% |
| 5 | Mali | $81 | +255% |
| 6 | Dominica | $12,750 | +254% |
| 7 | Grenada |
These numbers come from low bases, but the pattern is clear: when digital infrastructure improves, OnlyFans adoption follows immediately. Mobile internet expansion in Africa and South Asia is creating entirely new markets.
Cities tell a more granular story. Here's where the money concentrates:
| Rank | City | Spend per 10K | YoY Growth |
|---|---|---|---|
| 1 | Atlanta | $525,476 | +2% |
| 2 | Orlando | $466,430 | +5% |
| 3 | Milan | $423,256 | +19% |
| 4 | Miami | $374,921 | +3% |
| 5 | Washington DC | $352,886 | -7% |
| 6 | Minneapolis | $337,268 | +3% |
| 7 | Helsinki |
Atlanta leads globally with over $525K spend per 10,000 residents. The American South dominates the top spots—Atlanta, Orlando, Miami all rank in the top four. These cities combine high disposable income with strong digital culture.
Milan is the European standout. At $423K per 10K people, it outspends every other European city by a wide margin. The fashion and media capital appears to have a particularly strong appetite for creator content.
| Rank | City | Total Spend | YoY Growth |
|---|---|---|---|
| 1 | New York City | $87.2 million | +6% |
| 2 | Los Angeles | $71.3 million | +2% |
| 3 | London | $71.3 million | +3% |
| 4 | Milan | $58.4 million | +19% |
| 5 | Sydney | $58.4 million | +2% |
| 6 | Chicago | $47.7 million | +2% |
| 7 |
NYC generates the most raw revenue at $87 million. But Mexico City's +20% growth is the headline—it's now generating the same revenue as Brisbane and closing in on Chicago.
| Rank | City | Spend per 10K | YoY Growth |
|---|---|---|---|
| 1 | Gothenburg | $59,269 | +78% |
| 2 | Abu Dhabi | $7,045 | +65% |
| 3 | Riyadh | $4,522 | +53% |
| 4 | Kuwait City | $4,084 | +50% |
| 5 | Dubai | $12,196 | +49% |
| 6 | Beijing | $393 | +31% |
| 7 | Hong Kong |
The Middle East is surging. Abu Dhabi (+65%), Riyadh (+53%), Kuwait City (+50%), and Dubai (+49%) are all growing at rates that dwarf Western cities. High disposable income plus improving digital payment infrastructure is unlocking massive demand.
East Asian cities are waking up too. Hong Kong, Tokyo, and Shanghai are all growing at 28%+. These markets have traditionally been served by local platforms, but OnlyFans is clearly gaining ground.
The US and Canada generate the lion's share of OnlyFans revenue—nearly $3 billion combined. Growth has stabilized at 2-5%, meaning these markets are mature but still incredibly valuable.
Hot spots: The American South (Atlanta, Orlando, Miami) shows the highest spending intensity. Las Vegas, Denver, and Seattle also rank highly.
Growth pockets: Mexico is the fastest-growing North American market at +19%, with Mexico City alone generating nearly $40 million.
European markets show fascinating diversity. The UK leads in total spend ($531M), but smaller countries like Finland, Slovenia, and Austria show the highest per-capita intensity.
The Southern Belt is exploding: Italy (+24%) and Spain (+26%) are the continent's growth engines. Milan, Barcelona, Madrid, and Rome are all seeing 20%+ growth.
Eastern Europe is catching up: The Balkans (Albania, Bosnia, Montenegro, Serbia) are showing 30-35% growth rates. Improved payment infrastructure is unlocking demand that was previously blocked.
Latin America is OnlyFans' fastest-growing region by volume. Mexico ($291M), Brazil ($194M), Argentina ($87M), and Colombia ($58M) are all major markets now.
Key insight: Even during economic instability (looking at you, Argentina), spending on creator platforms remains strong—possibly because digital entertainment represents stable value in volatile local currencies.
Caribbean surge: Small island nations like Dominica (+254%) and Grenada (+194%) are seeing explosive adoption, likely driven by tourism economies and improved connectivity.
This region shows the highest growth velocity on the planet. Saudi Arabia, Kuwait, and UAE are all growing at 47-50% annually.
What's driving it: High disposable income, young populations, widespread smartphone adoption, and increasing comfort with international digital payments. The Gulf states are transitioning from "curious observers" to "active spenders."
Tel Aviv is the outlier: At $174K spend per 10K people, Tel Aviv spends more per capita than Chicago or Los Angeles—behaving more like a European capital than a Middle Eastern city.
Australia and New Zealand behave like Western markets—high spend, stable growth. But the real story is the billion-person economies.
India grew 40% to reach $130 million. Per-capita spend is still low ($913 per 10K), but the sheer population means even small increases create massive revenue.
Southeast Asia is heating up: Thailand ($71M), Philippines ($32M), and Vietnam ($32M) are all significant markets. Bangkok in particular shows spending intensity comparable to mid-sized American cities.
East Asia is cracking: Japan (+21%), South Korea (+12%), and Chinese cities (+28-31%) are all accelerating. These markets have historically favored local platforms, but OnlyFans is clearly gaining market share.
Africa represents the earliest stage of OnlyFans adoption. Total revenue is relatively small, but growth rates are astronomical.
South Africa ($32M) is the continental leader. North African countries (Egypt, Morocco, Algeria) show strong adoption in the Maghreb region.
The infrastructure story: Countries like Eswatini (+783%) and Burkina Faso (+446%) show what happens when mobile internet reaches new populations. Demand exists everywhere—infrastructure is the bottleneck.
If you're creating content on OnlyFans, this data has practical implications:
For maximum revenue: Target US, UK, Canada, Australia. These markets have the highest total spend and proven payment infrastructure.
For growth opportunity: Target Italy, Spain, Mexico, Brazil. These markets are growing 20%+ annually and represent the next wave of big spenders.
For untapped potential: Consider the Middle East (especially UAE and Saudi Arabia) and Southeast Asia (Thailand, Philippines). Growth rates suggest these markets are just getting started.
European evening hours (when Milan, London, and Madrid are active) represent a second peak opportunity beyond US prime time.
Latin American markets are most active in their evening hours—and these fans are spending at rapidly increasing rates.
Middle Eastern markets may prefer more discrete payment methods and communication styles given cultural context.
Content in Spanish reaches both Spain (+26% growth) and the entire Latin American market (Mexico, Argentina, Colombia—all growing 19-24%).
Content in Portuguese reaches Brazil ($194M market) and Portugal.
Content in Italian reaches one of Europe's fastest-growing markets.
OnlyFans is no longer just an American or British phenomenon. The platform has gone truly global, with serious money flowing from every inhabited continent.
The mature markets (US, UK, Australia) remain the revenue backbone, generating billions annually with stable, predictable spending patterns.
The growth markets (Southern Europe, Latin America, Middle East) are where the momentum is. Double-digit growth rates mean these regions will be increasingly important over the next few years.
The frontier markets (Africa, South Asia) show what's coming. When infrastructure allows, adoption happens fast. The creator economy is going everywhere.
For creators, the takeaway is simple: think globally. The fan willing to subscribe might be in Atlanta, Milan, Dubai, or São Paulo. Understanding where the money flows helps you meet them there.
Interested in finding creators from specific countries or cities? OnlyFinds lets you search 249K+ OnlyFans profiles with location filters.
Looking for creators in Miami? Milan? Melbourne? Use our location-based search to find exactly who you're looking for—or discover popular creators you never knew existed in markets around the world.
Data methodology: Revenue estimates derived from search volume analysis, revenue-per-search modeling, and OnlyFans financial disclosures. Regional breakdowns based on analysis of 180+ countries and 100 major cities. Last updated December 2025.
| 9 | Brazil | $194 million | +2% |
| 10 | Spain | $194 million | +26% |
| $68,328 |
| +22% |
| 8 | Switzerland | $65,579 | +15% |
| 9 | Austria | $64,138 | +20% |
| 10 | Italy | $60,245 | +24% |
| $11,080 |
| +194% |
| 8 | Sudan | $30 | +177% |
| 9 | Bhutan | $1,767 | +119% |
| 10 | Afghanistan | $72 | +109% |
| $323,668 |
| +16% |
| 8 | Denver | $296,499 | +2% |
| 9 | Seattle | $288,159 | +2% |
| 10 | Zurich | $278,017 | +21% |
| Melbourne |
| $47.7 million |
| 0% |
| 8 | Brisbane | $39.0 million | +1% |
| 9 | Mexico City | $39.0 million | +20% |
| 10 | Paris | $39.0 million | +17% |
| $3,851 |
| +28% |
| 8 | Tokyo | $2,566 | +28% |
| 9 | Shanghai | $631 | +28% |
| 10 | Taipei | $19,854 | +27% |