How to Make a PPV Post on OnlyFans (2025): Step-by-Step Setup + PPV Sales Blueprint
Subscriptions keep the lights on. PPV (Pay-Per-View) is what makes your month explode.
If you’re treating PPV like “just lock a video and hope,” you’ll get random results. The creators who win treat PPV like a product launch: tease → pitch → segment → follow-up → bundle → repeat. This guide gives you the exact setup steps (posts + messages) plus the tactics that move your unlock rate up.
We’ll also add a growth angle most guides ignore: higher-intent traffic converts better. When fans discover you via search tools like OnlyFinds, they’re often actively looking for a niche—meaning they’re more likely to buy premium content once they land on your page.
Section 1: PPV Foundation (What It Is + Why It Works)
What is PPV on OnlyFans?
PPV is locked content (photos/videos) behind a one-time payment. Fans unlock it once, then it stays accessible to them.
You can deliver PPV in two main ways:
- PPV Post (Feed): visible to subscribers, media locked until purchase
- PPV Message (DM): sent directly to inbox (mass or targeted), media locked until purchase
Why PPV is the real money lever
PPV lets you:
- earn more per fan without raising your subscription price
- monetize “special” content (full videos, themed sets, exclusives)
- sell the same asset multiple ways (post + DM + bundles)
- learn what your audience actually pays for (sales data is feedback)
Section 2: Pre-Production (Planning PPV That Sells)
1) Choose the right PPV “product”
High-converting PPV usually has at least one of these:
- Exclusivity: “Only here, never on the feed”
- Specificity: a clear theme/fantasy/angle (not generic)
- Length/value: especially for video—fans pay for “more”
- Story or escalation: “you saw the tease… this is the full thing”
2) Build a simple PPV calendar
A repeatable schedule beats random drops:
- 1–2 PPVs per week for consistent buyers
- 1 “bigger” PPV per month (higher price, more hype)
- 1 bundle day per month (vault bundles, best-of packs)
3) Price it with structure (not guesses)
A simple pricing ladder helps you avoid underpricing:
- Entry PPV: $5–$15 (quick wins, high volume)
- Core PPV: $15–$35 (your main earners)
- Premium PPV: $35–$100+ (long videos, customs, niche-specific high demand)
Rule: price is easier to justify when your caption tells them exactly what they’re unlocking (length, quantity, theme).
Section 3: How to Create a PPV Post (Feed) — Step by Step
Step 1: Start a new post
- Log in to OnlyFans
- Go to your homepage/creator feed
- Click the post box (“Write a new post…”)
Step 2: Upload your media
- Tap Add Media (photo/gallery icon)
- Select photos/videos
- Wait until thumbnails finish uploading
Step 3: Write a PPV caption that converts
Your caption is the difference between “nice post” and “unlock.”
Use this structure:
- Tease (one sentence)
- What’s inside (clear specifics)
- CTA (tell them what to do)
Example:
“You’ve seen the previews… now here’s the full uncensored set 😈
10 photos + 1 bonus clip inside.
Tap unlock if you want the best part.”
Step 4: Set the price (paywall)
- Click the Price tag icon
- Enter your PPV price
- Confirm it applies to the locked media
Step 5: Add a preview (this boosts unlock rate)
Best practice: give them a reason to trust the purchase.
Options:
- Add a free teaser image as the first slide
- Use a short teaser clip (if applicable)
- Add a blurred preview but clearly explain what’s inside
Step 6: Publish or schedule
- Click Post to publish now
- Or use the calendar icon to schedule for peak hours
Section 4: How to Send a PPV Message (DM) — Step by Step
PPV DMs usually outperform feed PPV when done right because it feels personal.
Step 1: Open messages
-
Go to Messages
-
Start a New Message
-
Choose audience:
- All subscribers
- Specific list/label group (recommended)
- Individual fans
Step 2: Attach media
- Click Add Media
- Upload photos/videos
Step 3: Set the PPV price
- Tap the Price tag icon in the message tools
- Enter the price
- Confirm the media is locked
Step 4: Write the DM pitch (stronger than feed captions)
Use a “personal” angle:
- “I made this tonight and it’s way hotter than I planned…”
- “Dropping this first to my VIPs…”
- “If you liked my last set, this is the upgraded version.”
Step 5: Send
Click Send. The fan sees locked media with your pitch text.
Section 5: Maximize PPV Sales (What Top Creators Do)
1) Segment your audience (this is the cheat code)
Stop blasting the same PPV to everyone.
Make groups like:
- New subs (0–7 days) → lower-priced intro PPV
- Active likers/commenters → mid PPV
- Top tippers/spenders → premium PPV + early access
2) Use a 2-message follow-up sequence
Most sales happen after reminders.
- Follow-up #1 (6–12 hours): “Last call before I take it down”
- Follow-up #2 (24–48 hours): offer a bundle or slight discount
3) Turn one video into 3 products
Example:
- Full video PPV ($25)
- “Director’s cut” extended PPV ($40)
- Bundle with photoset ($55)
4) Pin a “PPV Menu” post
Create a pinned post listing:
- available PPV bundles
- prices
- how to order (DM keyword like “MENU”)
This reduces “how much?” questions and increases purchases.
5) Bring higher-intent traffic (where OnlyFinds helps)
Fans who discover creators through search/discovery platforms like OnlyFinds are often:
- searching by niche/keyword
- already in “buy mode,” not just browsing
- more likely to convert on premium offers if your page is structured
Best move: make your first impression conversion-ready:
- pinned “start here” post
- clear niche in bio
- PPV menu pinned
- welcome message with 1 intro PPV link
